Homemade Strawberry Sheet Cake | Cookies and Cups

Homemade Strawberry Sheet Cake is a moist, tender cake topped with strawberry cream cheese frosting. Strawberry jam infuses this cake with sweet strawberry flavor with no artificial flavors!

Love Strawberry Cake? Make sure to try my Strawberry Pound Cake too!

Slice of Strawberry Cake on a plate

This Homemade Strawberry Cake Recipe Means No More Strawberry Boxed Cake Ever!

I’ve made lots of strawberry desserts over the years…strawberry cakes, strawberry cupcakes, cobblers, breads, muffins…and I’ll link to all these yummy recipes at the bottom of this post. BUT I have never shared my recipe for a Classic From-Scratch Strawberry Cake! My mom used a recipe that started with a box mix and added in strawberry jello…and I’ll tell you, that cake was soft and delicious, with the magic that only a boxed cake can bring.

BUT I wanted to really crack the code on strawberry cake without adding artificial flavors!

Why Use Strawberry Jam In This Recipe Instead of Fresh Strawberries?

I tried a lot of variations of this recipe before I felt confident that I had nailed it. Here’s what I found:

  • I tried using diced, fresh strawberries, but didn’t like the way the fresh berries made the cake wet surrounding the berries. Plus, strawberries are a seasonal fruit and they aren’t always as sweet as they need to be for baking.
  • Frozen strawberries performed much like fresh, but made the cake even wetter in the pockets where the berries were.
  • I tried blending up the strawberries and using the puree, but found that it didn’t add enough strawberry flavor.
  • I made a homemade strawberry puree by boiling and reducing strawberries with sugar. Adding this to the cake made it too dense.

OUTCOME: So I tried seedless strawberry jam and found the exact right flavor and sweetness, plus it didn’t make the cake too dense.

Homemade Strawberry Cake with strawberry cream cheese frosting

Ingredients Needed For My Strawberry Sheet Cake

This cake recipe is pretty straightforward. Here’s what you’ll need:

  • Granulated Sugar
  • Butter and Oil: I find the combination of these two fats are what gives this the moist texture, but also good flavor. You could make this cake with all oil for a lighter textured cake, OR all butter for a more dense, but rich cake.
  • Vanilla and Seedless Strawberry Jam
  • Baking powder, Baking Soda, and Salt
  • Buttermilk
  • Flour

If You Don’t Have Buttermilk…

Make your own! Just a scant cup of milk and 1 tablespoon of white vinegar or lemon juice mixed together creates a homemade version of buttermilk.

Do You Have To Refrigerate This Strawberry Cake?

If you use the cream cheese frosting recipe provided, you do need to refrigerate this cake. If you don’t use a cream cheese frosting you can store the cake at room temperature instead!

How To Make Strawberry Cake From Scratch

What If You Don’t Like Cream Cheese Frosting?

There are plenty of other frostings you could use on this cake instead! You could even dust it with powdered sugar for more of an old fashioned vibe. Here are some ideas for other frostings that would be delicious on this cake:

Can You Make This Sheet Cake Into a Layer Cake?

Absolutely! Here’s how:

  1. Prepare the recipe as written. Coat 2, 9- inch round cake pans OR 3, 8- inch round cake pans with nonstick spray. Cut out parchment rounds to fit into the bottoms of the pans. Spray the pans again to coat the top of the parchment paper.
  2. Divide the batter evenly among the pans and bake for 30 minutes, or until the centers are set and a toothpick inserted comes out clean.
  3. Allow the cakes to cool in the pans for 10 minutes and then flip the cakes out onto a wire rack to cool completely.
  4. If using the frosting recipe provided, double the recipe so you have enough for a layer cake.
Strawberry Cake with a bite taken out

Looking For Even More Strawberry Recipes? Try These:


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